projects &
case studies

A data-informed recruitment campaign that grew undergraduate enrollment in the School of Public Health by 60%.

Founded a campus platform tackling student loneliness with a Canvas LMS integration built from real user research and funded by UMD's Do Good Institute Accelerator.

Repositioning a healthcare consultancy's brand by rebuilding website design, messaging, and positioning to win pharmaceutical and health tech clients.

A competitive analysis of Oura against Whoop, Apple Watch, and Fitbit to uncover where it can win on positioning and differentiation.

A high-protein recipe app I shipped solo with AI tools, helping people swap their cravings for high-protein alternatives without giving up what they actually want to eat.

A go-to-market plan for Partiful expanding from casual parties into formal and cultural events without losing the playful identity that made it win.